Tuya aligns with the CES 2025 theme while developing its own variation, “AI DIVE IN” (in Chinese
AI is at the forefront of technological development and is ubiquitous, as its presence subtly shifts from visible to invisible. Just as we don’t think about how electricity powers a light bulb, AI is beginning to integrate into every corner of human life, continuously transforming the physical world. What concept does Tuya intend to convey with its CES 2025 theme “AI DIVE IN”? What profound transformational opportunities can it bring to the industry? What vision of the future does Tuya’s Four Signature Colors describe? Let’s explore Tuya’s booth to find the answers.
A Deep Dive into Tuya’s Chinese CES Theme
The industry often uses this phrase to describe the surging wave of AI: “AI is like a train. You hear the rumbling sound as it approaches, eagerly anticipating its arrival. It’s finally here, flashing by, and then soon leaves you far behind.” This phrase captures the rapid evolution of AI, catching people off guard yet inspiring endless imagination.
As AI continues its penetration into daily life, many companies have released or showcased their AI-equipped terminal devices. According to IDC, by 2024, more than 70% of terminal devices in the Chinese market will feature AI capabilities, with AI terminals accounting for 55%. This means that in this technological revolution, the wisest choice for those unwilling to be left behind by AI is to embrace and adapt to this rapid transformation.
Tuya’s CES 2025 theme “AI DIVE IN” is further elaborated in its Chinese theme, “Yu AI Tong Xing,
Tuya’s CES 2025 Chinese theme, “Yu AI Tong Xing” (in Chinese
The phrase “
AI serves as a key to the door of the future, allowing us to glimpse a world full of infinite possibilities. In this context, Tuya’s theme not only reflects its keen insight into the AI wave but also paves a new path for developers to coexist harmoniously with AI, further promoting the industry’s high-end, intelligent, and green development.
Meaning Beyond Color: The Unveiling of Tuya’s Four Colors for 2025
At CES 2025, Tuya also unveils its latest set of four signature colors – Tech Purple,
Tech Purple combines the mystery and futurism of purple, often associated with high-tech, innovation, and modern design. It symbolizes Tuya’s deep commitment to cutting-edge technology and groundbreaking innovation.
Distant Mountain Blue represents calm and vastness, conveying both professionalism and trust. It also symbolizes Tuya’s unwavering openness and spirit of exploration as the company pursues innovation and development, empowering developers to seamlessly integrate into the global intelligent ecosystem.
Vibrant Yellow, with its vibrant hue, reflects the enthusiasm and energy of the Tuya team. It represents the collective effort to power AI innovation, driving the creation of groundbreaking products and solutions, and propelling the company’s continuous growth.
At CES 2025, Tuya not only showcases its profound knowledge and forward-looking vision in the AI field but also, with its new Four Signature Colors, paints a colorful technological picture for global developers. AI is not the endpoint but a fulcrum. In the future, Tuya will continue to adhere to a neutral and open development philosophy, continuously exploring AI technology with global partners to create a better smart life for users.
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