The machinery manufacturers’ trade association has been without a chief executive since the departure of Suneeta Johal in March 2024 after two years with the organisation.
Viki Bell joined the Construction Equipment Association (CEA) at about the same time that Johal departed, initially as business development & partnerships manager but was soon promoted to operations manager.
Bell said: “The past year has been exciting – not only in terms of what we’ve achieved behind the scenes but in the energy and momentum we’ve built. I’ve also been hugely encouraged by the support of our members, industry partners, and other associations – as well as the backing of the trade press, which continues to shine a light on the important work being done across the sector. The CEA remains focused on progress and delivering real value to our members and the wider industry. With a strong team, new partnerships, and a clear plan for 2025 and beyond, I’m looking forward to the challenge.”
Paul Ross, chair of the CEA executive board, said: “Viki’s appointment as chief executive is the result of a year of outstanding leadership in her role as director of operations. She has demonstrated a clear vision for the association – one that is grounded in professionalism, transparency, and delivery. Her ability to restructure and refocus the CEA without losing sight of the day-to-day needs of our members has been exceptional.
“We’ve seen real, measurable progress under her guidance – from smarter systems and more responsive communications to a more confident and modern identity that reflects where the industry is heading. Her understanding of both the challenges and opportunities facing our members makes her the right person to lead the association through its next phase of growth.”
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