In a bold move ahead of her husband’s inauguration, incoming First Lady Melania Trump has launched a new cryptocurrency called $Melania, following the earlier debut of her husband’s $Trump coin. Both digital currencies have experienced a volatile trade, with $Trump boasting a market valuation of $12 billion and $Melania reaching approximately $1.7 billion, according to CoinMarketCap.
“The Official Melania Meme is live! You can buy $Melania now,” Melania Trump announced on X (formerly Twitter) on Sunday. Both $Trump and $Melania coins come with disclaimers on their websites, clarifying that they are “not intended to be, or the subject of” an investment opportunity or security.
Despite President Trump’s previous dismissal of cryptocurrency as a “scam,” his campaign became the first to accept digital donations in 2024, leading to the launch of World Liberty Financial, a cryptocurrency company aimed at disrupting traditional financial institutions. Alongside this, the Trump Organization launched the $Trump coin through its affiliate CIC Digital LLC, following the sale of crypto collectable NFTs in 2022.
Melania’s $Melania coin comes from her own company, MKT World LLC, which she has used for various ventures, including selling portraits of herself as First Lady. Meme coins, a category of cryptocurrency linked to viral internet trends, have grown in popularity, fueled by figures like Elon Musk and his promotion of Dogecoin.
While both $Trump and $Melania have entered the top 100 cryptocurrencies in terms of value, they join a growing trend of meme coins, though their long-term impact on the market remains uncertain.
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