Interview with Anna Enake on SPAYZ.io
It is projected that the total value of the digital payments market will reach $20.37 trillion in 2025, maintaining a compound annual growth rate of 15.90%, to total $36.75 trillion by 2029. This is a consequence of technological integration and evolving consumer patterns, with a preference for cross-border transactions and new payment methods.
SPAYZ.io has fast become one of the driving forces leading innovations in the payments sector. Following their attendance at a series of industry leading events, Anna Enake, Business Development Manager at SPAYZ.io, spoke about the trends set to dominate the industry in 2025 and how businesses can take advantage of new opportunities on the horizon.
Which payment methods are poised for rapid growth in 2025, and why should businesses adopt them?
When you look at the trends shaping the payment landscape, it’s clear that instant bank transfers, mobile wallets, and select cryptocurrencies are going to play a major role in 2025. Consumers want fast and secure cross-border payment methods. This is why it is up to platforms to ensure that payments are not a barrier to transactions but an enabler.
These methods aren’t just about faster transactions, they’re about giving consumers the freedom to pay how they want with their preferred methods. Juniper Research predicts mobile wallet users will exceed five billion by 2025. This is an important finding. It shows how physical cash payments are being replaced by digital transactions in established and emerging markets. Naturally, this means that consumers will also have access to different payment methods outside of fiat currencies.
Businesses and merchants need to understand that offering more payment options isn’t just “a nice to have”. In reality, this offering is vital for companies wishing to stay competitive and keep their customers satisfied. Failing this, there is a risk of losing customers to competitors who are adopting forward facing payment methods.
How can payment providers ensure robust transaction security while keeping the user experience smooth?
It’s crucial to maintain a delicate balance between convenience and security. Digital footprints of individuals are constantly expanding as they adopt and integrate new technologies into their daily lives. While this is positive, it also means they are more exposed to data and cybersecurity compromises. Herein lies the challenge that needs to be a top priority for all payment providers.
Getting the balance right between security and usability is critical. You need robust protection without making payments complicated for users. That’s where technologies like biometrics, tokenization, and advanced encryption come in. They provide powerful security without slowing down the process. Think about how natural it feels to unlock your phone with a face or fingerprint scan; the same applies to payments. The UK Financial Conduct Authority (FCA) highlighted in 2024 that using biometrics can cut fraud by 70% while speeding up transactions. That’s a win-win for businesses and consumers alike.
I advise adopting a flexible approach that constantly reviews existing security measures and the user experience, ensuring the right balance is being struck.
What trends in alternative payment methods are influencing consumer habits?
Consumers are drawn to payment solutions that offer speed and simplicity. This preference has driven the rise of contactless payments, digital wallets, and buy-now-pay-later services. A 2025 consumer behaviour study by Deloitte revealed that over 65% of shoppers now expect contactless payment options as standard, with digital wallets experiencing a 30% year-on-year growth. People have become accustomed to completing transactions with a single tap or swipe. Convenience is a key factor here. If businesses can streamline their payment processes, they’ll better meet customer expectations and enhance satisfaction.
How can businesses use open banking to boost customer satisfaction?
Open Banking offers a transformative way for businesses to connect directly to customers’ financial information. This access enables faster checkouts, customised payment options, and even exclusive offers.
Open Banking offers a transformative way for businesses to connect directly to customers’ financial information. This access enables faster checkouts, customised payment options, and even exclusive offers. Imagine completing an online purchase without the need for repeatedly entering personal details. Just a simple confirmation, a button tap and the transaction is completed. Companies leveraging open banking are likely to see an improvement in customer conversion rates due to streamlined payment experiences. The focus is on removing friction, creating personalised experiences, and showing customers that their time and convenience are valued.
We’re only just scratching the surface when it comes to understanding the full potential of Open Banking. Over the coming years, new regulations will see greater adoption and data sharing, ultimately enhancing the user experience. Businesses should be aware of the main trends in this regard and make sure they can take advantage of the latest developments in this space.
What have been key takeaways from SPAYZ.io’s involvement at industry events so far 2025?
One of the things that has been integral to SPAYZ.io’s growth has been our focus on creating a network of clients and partners. This is why networking events l are so important. It gives us an opportunity to provide the industry with an update on recent and upcoming announcements, while also giving expert insight into the payments trends we’re seeing unfold through our network. This is valuable intelligence and as a part of the knowledge-sharing we offer our clients.
As we continue to engage with our expanding network of partners, we have access to valuable insights into the leading and emerging payments trends. It’s evident that innovation and adaptability are critical for businesses to meet shifting customer demands. Whether embracing faster payment solutions, enhancing security without compromising user experience, or leveraging open banking opportunities, staying ahead requires a forward-thinking and flexible approach.
What practical advice would you offer to businesses aiming to future-proof their payment strategies and stay ahead of evolving consumer expectations?
At SPAYZ.io, we are seeing how new technologies are fundamentally transforming how cross border transactions are managed. In particular, there are two points of practical advice for businesses that want to stay ahead of evolving expectations.
First, businesses must adopt a multi-channel approach that incorporates traditional, digital, and emerging payment methods. Rather than rushing to embrace the latest technologies, companies should recognise that transformation is a gradual process that will take years to unfold. Payment strategies must cater to both old and new systems, guiding the industry toward a digital approach that benefits all parties.
Second, businesses need to stay up to date with emerging trends and regulatory changes, ensuring compliance in all the relevant jurisdictions in which they operate. For example, the European Commission’s proposal for a revised Payment Services Directive and new Payment Services Regulation will be debated by the EU’s legislators later in 2025. Open banking, fraud and security will also be in the spotlight in the coming year.
Ultimately, by prioritising flexibility, security, and innovation, businesses can build a resilient payment ecosystem that meets modern consumer demands and supports long-term growth.
Finally, what does the future have in store for SPAZY.io?
2024 was a year of milestone achievements for SPAYZ.io and 2025 is on track to be the same. In the coming months, there will be plenty of exciting announcements on new geos like Cameron, new solutions, new growth – the list goes on.
There is also a very exciting company update coming up for SPAYZ.io which reflects the exciting stage of growth we have entered as we become a key player in the payments industry. We can’t reveal all the details just yet, but we will be posting regular updates on our LinkedIn, Instagram and in the news.
This all feeds into the general sense of excitement in the air for the industry in 2025 and beyond. For me, SPAYZ.io’s success stems from commitment to our partners and clients. This will always be front and centre of all the work we do.
Executive Profile
Anna Enake, Business Development Manager at SPAYZ.io, drives payment method expansion across strategic Asian, African, and European markets. Through innovative partnerships, she delivers seamless, localized payment solutions that enhance clients accessibility. Her approach optimizes transactions while ensuring compliance, fuelling growth in emerging regions.
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