Trend Predictions Unveiled: From
Informed by Tripadvisor’s global insights, the Trendcast is based on search, booking and behavioral data, along with user generated content from the platform’s more than one billion reviews and contributions. The inaugural edition is sponsored by leading travel insurance provider Travel Guard, and provides unique forecasting opportunities for the travel industry.
From ‘Beauty Voyagers’ scouring the globe for unique treatments, to those exploring ‘Nano Neighborhoods’ one block at a time, these trends map out the destinations, experiences, and motivations that are redefining the art of travel.
“Diving into the emerging trends and cultural shifts through our first-party data, the Tripadvisor Trendcast serves as a roadmap for travelers and industry leaders alike, inspiring the journeys of tomorrow.”
These trends look at the holistic experience of travel – from what’s motivating us, to how we’re exploring and who’s coming with. Check out the top trends and where to experience them:
The Trend: Beauty Voyagers
Enter the next evolution of self-care as beauty minded travelers are making trips out of far-off treatments you can’t get elsewhere”from local rituals to cutting-edge new technologies. Mentions of skincare treatments are up 87% in Tripadvisor forums and beauty bookings are up 400%.
Where: Ayurvedic retreat in
The Trend: Time Tripping
What: Remote and hybrid work has redefined travel. With “work-cations” becoming mainstream, travelers are looking to maximize experiences outside the 9-to-5. Think early morning tours of iconic landmarks like the Vatican, or experiencing a city like
Where: The Nautilus
The Trend: Written in the Stars
With the rise of trends like ‘WitchTok’ and interest in the mystical and cosmic realms reaching the mainstream, spiritual experiences are in demand – and people are willing to travel for them. Tripadvisor searches for bookings containing words like ‘astrology,’ ‘tarot’ and ‘full moon’ have shot up over 500% in the last two years.
Where: The Standard in
The Trend: Investigative Eating
Conversations around food sustainability are up 65% across reviews and forums as people seek out ethically sourced dining options on their travels. Attractions like farms and farmers markets are growing 1,400% faster than the broader food and drink experience category, as travelers take more interest in where their food comes from and how it’s made.
Where: From “steak-cations” at destination restaurants like
The Trend: Nano Neighborhoods
Travelers (NYSE:) are growing tired of the tourist trail and trying to cram multiple destinations into one trip. Instead they’re taking their time to immerse themselves in specific neighborhoods, one street at a time, with neighborhood attraction pages on Tripadvisor growing 134% faster than the average for attractions.
Where:
The Trend: Solo Social
Solo travel isn’t just circumstantial anymore”it’s aspirational”but it doesn’t mean exploring alone. Turning independent adventures into shared experiences, over one third (36%) of solo travelers said ‘meeting new people’ was a primary motivation for their trips and are 60% more likely to mention ‘making friends’ in their reviews. The industry is catching up with the needs of solo travelers, with solo cabins on cruise liners to solo-friendly menus at hot new restaurants.
Where: Try this award winning small group tour of
To explore the full report and learn more about the trends visit: www.trendcast.tripadvisor.com
Methodology
The Tripadvisor Trendcast is rooted in data from Tripadvisor’s global user base of the millions of travelers who use the site. This study looked at searches, reviews, clicks, page views, bookings and conversations happening in Tripadvisor forums over the last two years to track shifts and trends.
About Tripadvisor
Tripadvisor, the world’s largest travel guidance platform, helps millions of people each month become better travelers, from planning to booking to taking a trip. Travelers across the globe use Tripadvisor’s website and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than a billion reviews and contributions, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby.
Tripadvisor LLC is a wholly owned subsidiary of Tripadvisor, Inc. (Nasdaq: TRIP). The subsidiaries of Tripadvisor, Inc. own and operate a portfolio of travel media brands and businesses, operating under various websites and apps.
Source: SimilarWeb, unique users de-duplicated monthly,
Source: Tripadvisor internal log files
#Tripadvisor #Launches #AllNew #Trendcast #Report #Future #Travel #Investing.com