World Liberty Financial (WLF), the crypto platform in which former President Donald Trump holds a financial stake, has announced a new strategic token reserve aimed at bolstering Bitcoin, Ethereum, and other leading cryptocurrencies.
In a statement posted on X Tuesday, WLF said the reserve is designed to mitigate market volatility, support decentralized finance projects, and establish a well-capitalized fund. The company also aims to form strategic partnerships with financial institutions to contribute tokenized assets to its reserve.
Neither WLF, the Trump Organization, nor representatives for Trump responded to requests for comment.
The announcement comes as Trump and his family continue to embrace crypto ventures. Trump Media & Technology Group recently pivoted toward financial services tied to cryptocurrency, and shortly before leaving office, Trump launched the $Trump meme coin. WLF has already generated $500 million in token sales, with Trump’s crypto ventures raking in millions, including $100 million in fees from the meme coin alone.
According to its website, Trump and his affiliates own 60% of WLF’s holding company and are entitled to 75% of revenues and 22.5 billion tokens.
The news follows Donald Trump Jr.’s surprise appearance at the Ondo Summit in New York, where he and WLF founders pitched the firm as a bridge between crypto and retail investors. Trump Jr. also called for a regulatory framework to support the industry, describing crypto as “the future of finance” and “the future of American hegemony.”
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